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Motives Latest Signing

Motives International is delighted to welcome Sylvia Smith, our latest addition, into the Motives family as SVP, Lighting — Americas.

Sylvia is an accomplished professional with over two decades of experience in the retail industry. Having dedicated more than ten years to the world’s largest retailer, she honed her expertise in various aspects of retail operations. Her journey began at the retail giant, where she contributed significantly to its growth and success.

Over time, Sylvia’s passion for retail has taken her across the globe, collaborating with major retailers worldwide. This global experience has given her the privilege of working closely with industry leaders, gaining insights into diverse markets and consumer behavior. Her focus has been on lighting categories, where she developed a deep understanding of product trends, customer preferences, and innovative solutions.

Sylvia’s commitment to excellence, combined with her extensive background, positions her as an asset in the ever-evolving retail landscape. Whether optimizing store layouts, enhancing customer experiences, or driving sales, she thrives on creating impactful strategies that illuminate success.

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New Website Launch

Motives Lighting are proud to announce the launch of our new website.

We've updated our branding to highlight our role as your gateway to lighting from Vietnam, along with improving the navigation, to make your experience visiting our site even easier. Whether you're looking for commercial office lighting, decorative lighting, or functional lighting for your home, why not check out our new website for yourself?

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Motives Latest Signing

Motives International are delighted to welcome our latest signing, Jason Lee Purvis (Lee) into the Motives family.

Lee is an outgoing and articulate Growth Manager with over 20 plus years of experience in the technology solutions sphere. Driving sales, creating company strategy, and building brands, he leads from the front as a consultant with great connections.

Having started life in the armed forces as an electronic/electrical engineer, Lee has since specialized in international commercial/residential LED Lighting and controls. Having won several accolades along the way for design and innovation, he has for the past 15 years focused on helping technology companies grow, either via a direct sale and marketing role or via Platinum Chief, his smart tech consultancy.

"I’ve worked with some great teams over the years and I’m hugely passionate about the projects I have helped develop. I’m really excited about joining the Motives International team as a Director of the Lighting Division and can’t wait to get started!"

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