Motives Latest Signing
Motives International is delighted to welcome Sylvia Smith, our latest addition, into the Motives family as SVP, Lighting — Americas.
Sylvia is an accomplished professional with over two decades of experience in the retail industry. Having dedicated more than ten years to the world’s largest retailer, she honed her expertise in various aspects of retail operations. Her journey began at the retail giant, where she contributed significantly to its growth and success.
Over time, Sylvia’s passion for retail has taken her across the globe, collaborating with major retailers worldwide. This global experience has given her the privilege of working closely with industry leaders, gaining insights into diverse markets and consumer behavior. Her focus has been on lighting categories, where she developed a deep understanding of product trends, customer preferences, and innovative solutions.
Sylvia’s commitment to excellence, combined with her extensive background, positions her as an asset in the ever-evolving retail landscape. Whether optimizing store layouts, enhancing customer experiences, or driving sales, she thrives on creating impactful strategies that illuminate success.
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